Natal has in recent years evolved into a something of a shopping eldorado where one can find everything from very low-cost quality goods, the most expensive brands.
There are several major shopping centres in Natal where you can get great deals on among other things, clothes and shoes. Great kids clothing can be bought for a mere dollar.

Ponta Negra also have a lot of shops and small department stores, but it is to recommend to go to Natal for shopping.
Prices are slightly higher in Ponta Negra.

Some of the best-known department stores are:

Praia Shopping (walking distance from Ponta Negra)
Natal Shopping (5 minutes by taxi from Ponta Negra)
Carrefour shopping (Large supermarket - 10 minutes by taxi from Ponta Negra)